The Daily experiment is over. The first iPad-only, daily publication will end its operations on Dec. 15. The Daily’s parent company, News Corp., announced the shutdown today.
The iOS-only publication has been in business for a little over two years, operating with a subscription model.
Some of the staff that had been working for The Daily will be added to the company’s New York Post, the company said in a statement.
While The Daily had some strong, multimedia-powered content, it clearly was unable to attract enough subscribers to keep it afloat.
News Corp. chairman and CEO Rupert Murdoch said the experiment was worthwhile.
“From its launch, The Daily was a bold experiment in digital publishing and an amazing vehicle for innovation. Unfortunately, our experience was that we could not find a large enough audience quickly enough to convince us the business model was sustainable in the long-term. Therefore we will take the very best of what we have learned at The Daily and apply it to all our properties,” News Corp. chairman and CEO Rupert Murdoch said in a statement. “Under the editorial leadership of Editor-in-Chief Col Allan and the business and digital leadership of Jesse, I know The New York Post will continue to grow and become stronger on the web, on mobile, and not least, the paper itself. I want to thank all of the journalists, digital and business professionals for the hard work they put into The Daily.”
No word if any customers would receive refunds for full December subscriptions.