Coupon-clipping app SnipSnap has nixed a contest designed to increase the social component of the network. Due to “significant mechanized entries, collusion, and fraud” the company sent an email to users announcing the suspension of the contest.
SnipSnap, a popular coupon sharing app, has been building up its sharing component and sought to use the contest as a way for users to gain additional followers. Those who gained 100 followers were eligible to win a $100 gift card.
Below is the text from the company’s email:
We have been forced to suspend the “Follow the Money” contest (get 100 followers, win $100 gift card), due to abuse.
Over the weekend, the contest was compromised by significant mechanized entries, collusion, and fraud.
We are sorry to have to cancel the contest after just one short week, but we don’t have the manpower to investigate each and every claim, especially given the overwhelming number of false ones.
We will be reaching out to all individuals who already submitted a claim, and attempt to adjudicate accordingly. If you followed the rules of the contest and got 100 new users to follow you, you’re golden! However, if your follower count appears to be identical to other submissions, automated, or otherwise fishy, you will likely be disqualified. [Read more...]