What began as a cool, share-able feature that brought everyone together has now become the key component in a mobile war: photo filters.
The battle accelerated yesterday when Twitter rolled out its own filters to its native Android and iOS apps. Those on Twitter will get Vignette, Black & White, Warm, Cool, Vintage, Cinematic, Happy and Gritty. Instagram also added the new filter, Willow, in its iOS and Android updates yesterday.
This changes comes just one day after Instagram dropped support for viewing images in the Twitter stream. To see the Instagram picture of someone you follow on Twitter, it now requires clicking a link and exiting the Twitter app. Previously, the image would appear on a “card” directly in that user’s stream. [Read more...]